Footwear brand Ego has released a debut apparel series with LA-primarily based influencer Stassie Karanikolaou, known as Stassie Baby.
Stassie Ego is the Manchester-primarily based brand’s first head-to-toe offering, proposing an 18-piece apparel series along 8 pairs of footwear and 5 handbags.
The series channels Karanikolaou style, with the portions prompted through colour-clashing traits and exuding “body-contouring self belief with a touch of golden hour glamour,” explains Ego with inside the press release.
Commenting on the collaboration, Karanikolaou, stated in a statement: “I’m so excited to be teaming up with Ego Official for his or her first-ever apparel launch! My first series with Ego which turned into launched remaining yr turned into this sort of big success, I simply recognize the addition of apparel goes to be amazing.
“I labored virtually difficult with the crew to make a set which turned into virtually reflective of me and my personality, with patterns and colors that I put on all the time. It turned into so first-rate to be operating with the Ego crew once more, and I desire every person loves the gathering as an awful lot as I do.”
Co-proprietor of Ego, Adeel Fiaz, added: “Ego has persevered to move from energy to energy, specifically with inside the beyond years after such big collaborations. With Stassie being our first collaboration, it appeared the simplest proper to have her be a part of in taking Ego to the following degree with apparel.
“Ego are actually the visit vacation spot for the total outfit due to the fact that we had already conquered being the pinnacle online vacation spot for footwear! Clothing certainly felt like a herbal development for us, and we haven’t seemed returned due to the fact that. A lot of labor and time has been positioned into our apparel, as we need our client to adore the apparel and experience a loyalty toward it, simply as they do for our footwear.”